By: Lauren Henderson, Director of Events & Corporate Relations of Humane Pennsylvania
Virtual. A word I’ve never used so much in my life, than I have these last two months. I think I’ve developed a love hate relationship with it. On one hand I’m thrilled to have the technology and virtual world to still be able to do my job, communicate with donors, adaptive ways of fundraising, and getting our message out through social media. And on the other hand, I’m missing the in person interaction all of our events and fundraisers have to offer. Our annual Art for Arf’s Sake Auction had to be rescheduled from May 16th to November 14th. Our mega 2020 Pints for Pups event had to canceled and rescheduled for next summer. And now our 43rd Annual Walk for the Animals & Walktoberfest has gone, you guessed it, virtual!
Because of the uncertainty surrounding the safety of gathering together 1,000+ people and their pups, we made the decision to move up our Walk to take place now in the spring, June 19th – 21st, to help us raise some critically needed funds for our organization. Last year, our Walk raised over $125,000 for our organization, which was the most its raised in many years. We were hoping to take that momentum into 2020, but COVID-19 had other plans. Now we’re in full swing of promotion for this year’s virtual Walk, with the hopes that supporters from all over the country will support our efforts!
With each event that is canceled, postponed, or paused, it hurts our overall fundraising efforts. So I am looking to each donor and supporter to help us fill this gap and support our virtual Walk. It’s not the same and it definitely feels different, but it’s the funds raised that make the biggest impact.
Let’s embrace the virtual, and register to walk virtually, form a pack virtually, become a virtual sponsor or vendor, make a virtual donation, and/or purchase virtual raffle tickets! The event might be virtual, but the funds raised are real, and they’re lifesaving.