Collaboration: Key to Expanding Spike’s Pet Pantry

June 11th, 2018 | Posted by marketing in Uncategorized

We are thrilled to announce that in partnership with Redner’s Markets and Purina, we are expanding our Ani-Meals Pet Food Program into the new and improved, Spike’s Pet Pantry.

As we continue to grow and differentiate our pet food pantry program, we have renamed the Ani-Meals Program to Spike’s Pet Pantry. This new nomenclature better defines the goal of the program which is to provide resources, specifically food, for pet owners in need of proper nutrition for their pets. The ultimate goal is to prevent pet surrender due to food insecurity or temporary hardship.

Thanks to the generosity of the teams at Redner’s Markets and Purina, in support of our mission to empower people in our communities to increase their capacity to care for animals so that all animals are healthy, safe, and treated humanely – throughout the months of June through December 2018, Redner’s Markets will be offering the opportunity for customers to easily donate to this life-saving program.

In seven Redner’s Markets throughout Reading, customers will find Spike’s Pet Pantry endcaps with simple tear-and-show donation slips in $1.00, $5.00, and $10.00 increments. Customers can grab a donation slip from the display and during check out, give that slip to the cashier. The donation slip total will then be added to their total bill and the funds will directly benefit Spike’s Pet Pantry recipients. Customers are also encouraged to use the hashtag #NoPetHungry and share their contributions and participation on social media throughout the six month campaign.

During the planning of this fundamental campaign, Meredith McGrath, Corporate Dietitian for Redner’s Markets, shared that her and her team were inspired to collaborate on this campaign because…

“Last year our friends at Purina approached us about doing some adoption events in our stores with the Humane Society of Berks County. After the four day event, we noticed what an impact it had on the community and we were all eager to take this mission to the next step to help more animals find and stay in loving homes.”

This program is in alignment with the mission of The Humane Society of Berks County to provide accessible resources for families facing temporary hardship. As opposed to families having to surrender their furry family member due to momentary difficulties, Spike’s Pet Pantry provides proper nutrition for pets to remain in their familiar and loving environments. Karl Minor, President and CEO of Humane Pennsylvania highlights the importance of this program within the community by stating…

“One of the main reasons why pets are surrendered is pet food insecurity. Sadly, animals die because families cannot fed their pets. The Spike’s Pet Pantry program helps ensure pets in our community are happy, healthy, and well-fed at home.”

The seven (7) participating Redner’s Market location are listed below…

  • #26 Lessport
    5471 Pottsville Pike
    Leesport, PA 19533
  • #42 Sinking Spring
    4870 Penn Ave
    Sinking Spring, PA 19608
  • #72 Muhlenberg
    3205 N. 5th Street Hwy
    Reading, PA 19605
  • #77 Berkshire
    1149 Berkshire Blvd
    Wyomissing, PA 19610
  • #87 Douglasville
    1179 Ben Franking Hwy West, Suite 11
    Douglasville, PA 19518
  • #89 Kenhorst
    300 Kenhorst Plaza
    Reading, PA 19607
  • #93 Exeter
    Shelbourne Square
    5462 Perkiomen Ave
    Reading, PA 19606

For more information about this partnership and Spike’s Pet Pantry, please visit humanepa.org or contact Tawny Kissinger, Lifesaving Programs Coordinator, at tkissinger.humanepa@gmail.com or call The Humane Society of Berks County at 610-921-2348.

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