Whew, it’s just under the wire but I have kept up my New Year’s Resolution of sticking to a weekly posting schedule! And I’m sticking to my “State of Humane PA” detail follow-ups this week (don’t worry, I’m sure there’s a tirade post in the near future). This week: Update on our events!
Let me start with some background on what our events are supposed to accomplish. We define events as being successful is they are good at raising funds, friends, awareness, or level of mission delivery. We use this as a yardstick to decide what works and what doesn’t. If an event doesn’t get us a lot of at least one of those, it doesn’t stay on the calendar. For example, 13 years ago we used to do a fundraising yard sale. It was a ton of work, it didn’t have anything to do with mission, and it might have raised $1,000 in a good year. Bad return on time, effort, mission, and money. So we scrapped it to put our effort into better returns.
That’s how we ended up settling onto out four major special events: Art for Arf’s Sake Auction, Walk for the Animals, Pints for Pups, and Tailwagger’s Trick-or-Treat. These each serve(d) a particular purpose. The Walk for the Animals raises a lot of money (about $100,000 annually), gets us our biggest crowds (thousands) and has a low barrier to entry (low registration fee and open to the public if they just want to check it out. I am super excited to announce, again, that the Walk will be returning to First Energy Stadium in 2018 on September 15! The Walk will return to its City origins, will be expanded to return it to its Walktoberfest full glory, and will have an additional focus on mission, with a developing (stay tuned) community pet health fair component. The revitalized Walk will check off all four boxes of funds, friends, awareness, and mission!
The Art for Arf’s Sake Auction is also switching things up by returning to the old Rajah Theater in Reading, currently known as the Santander Performing Arts Center, on May 19. The return to the theater will allow us to open the doors to more attendees. The Reading Museum was a blast, but it had a hard limit on attendance and we hated turning away friends who wanted to join us (and give us their money). The Auction is an event which has a smaller friend raising potential but it also raises about $100k each year and it allow us to share important news and plans with a few hundred of our best and most financially capable friends, and that allows us to build our mission capacity. Again, all boxes checked. This year’s theme is Westworld. I know, weird. But we do weird well.
The Tailwagger’s Trick or Treat is a newer event that grew out of having two Walks to manage when Berks Humane merged with the Humane League. The Humane League’s Walk was not as big in attendance or in revenue. So we decided we’d scrap the money motive entirely and just make it an event about introducing people to Humane PA and raising awareness of our work. A true “friend-raiser”! And although it is free and open to the public, thanks to sponsors and voluntary donations it still raised over $12,000 last year! It is growing and we hope that it can become a major community event open to all, and bringing together lots of partners who share our love of animals and our humane ethic for society at large. This year we will return to Buchanan Park in Lancaster on October 13, which helps keep a solid anchor event among our Lancaster family!
Now for the big change in 2018. Pints for Pups grew out of a one year anniversary party thrown by the old Legacy & Reading Brewing Company as a benefit for the animals a decade ago. It went from a couple dozen people to a hundred to as high as 500. It was a good intermediate fundraising event with a modest admission cost and it brought in some new friends. It was a good event to have one on one time with donors over a beer, but it wasn’t great for sharing news with a whole crowd. It was always on the weaker end of the check boxes. Modest financial, attendance, and awareness returns, and zero mission. It was also a LOT of work for the staff. As much work than the walk for a financial net that was only a quarter the return. It was also very subject to finding a good host, which was always tough due to the booze aspect, or the weather when we had it outdoors- last year tornadic thunderstorms and the year before sweltering heat. This year, we just couldn’t find the perfect venue.
Which is why we are announcing that Pints for Pups as we know it is evaporating, like foam on a draft beer. Awww, I know, bummer, right? Don’t worry! We wouldn’t leave you high and dry! We are announcing the creation of a Mini-Pints for Pups series! Bigger than our Yappy Hours, smaller than a full blown PfP. It will be a variety of events at different breweries and restaurants around Lancaster and Berks County! We have confirmed our first two (Stoudt’s Brewing Company In Adamstown and Union Jack’s Inn on the Manatawny) and we will have more to come. The new model will be more cost effective by a mile, won’t kill the staff, and will give everyone a chance to attend a Pints (or four) near them. We will be putting details out soon. There will still be sponsorship opportunities, tees, glasses, and beer, lots of sweet, flowing beer. It just won’t all be on one day. That means we improve our chance to make new friends and share our mission across our service area.
And, of course, we still have all our mission and awareness focused events. We have a slew of adoption days, community event participation, veterinary service delivery community events, and more in the works. These are all the ones we do with a strict focus on the mission, awareness, and friends.
Speaking of which, we always need volunteers to represent us at these events. They are fun, low impact, and flexible ways to help the animals of Humane PA. Trained event volunteers help us share our important work with the community at large. Consider learning more and joining us in this important volunteer role! Click here for more information about volunteering.
And if you want to join us for any of our events or learn how to be a sponsor or patron, visit our events page here. Your support makes our work possible and events are a way to support us and have a little fun, too!